Trends Detected
12
Live signals this scan
FOMO Score
87
Market demand signal
Drafts Ready
4
Awaiting approval
Ticket Lift
+18%
vs same event last year
Live Trend Feed
Houston, TX · Toyota Center · Updated 4 min ago
1
Rockets vs Lakers · Sunday March 16
Ticketmaster showing 97% sold — Reddit r/rockets has 847 posts today
2
Alperen Sengun trending nationally
X/Twitter: 42K mentions in last 24h · ESPN front page
3
March Madness · NCAA First Rounds Mar 20-22
College basketball demand spike · 2.1K local searches today
4
Houston Downtown weekend foot traffic +34%
Google Trends: "Houston events this weekend" up 180%
FOMO Intelligence
87
FOMO Score
Toyota Center is in an active buying window. Rockets playoff push + March Madness overlap is creating peak demand. This is the highest signal density in 90 days.
Peak Demand
Act Now
Content Ready
Latest Drafts
View All "Houston, this Sunday is going to be different. Rockets vs Lakers and Toyota Center is 97% sold out. You know what that means — last chance. Link in bio "
Subject: Your city is showing up Sunday — are you?
Pilot Status
Auto-Publish Active
Publishing to Instagram and Email. 4 drafts approved today. Next auto-scan in 2h 14m.
87
FOMO SCORE
● PEAK DEMAND
Houston's buying window is open
Rockets vs Lakers playoff push driving demand. March Madness announcement created a secondary spike. Combined signal: highest 30-day peak. Post now — window closes in 48–72 hours.
Act in next 48h
4 trends active
✓ 6 drafts ready
Live Signals
4 active trends · Houston, TX
1
Rockets vs Lakers · Sunday Mar 16
Ticketmaster 97% sold · 847 Reddit posts · 42K X mentions
2
Alperen Sengun national trending
ESPN front page · Google searches +340% today
3
NCAA March Madness Mar 20-22
Toyota Center host · 2.1K local searches · HTX trending
4
Downtown Houston weekend spike
Foot traffic +34% · "Houston events" searches +180%
Score History
Today
87
Yesterday
74
3 days ago
68
1 week ago
61
2 weeks ago
55
Recommended Action
Post urgency content in next 4 hours. Target Instagram + Email. Use Rockets vs Lakers ticket scarcity angle. Sengun trending nationally — lead with him.
AI Drafts
6 drafts ready · Generated from FOMO Score 87 · Houston Rockets
INSTAGRAM
PENDING
Houston, this Sunday is going to be different. Rockets vs Lakers and Toyota Center is 97% sold out. You know what that means — last chance. Link in bio
EMAIL
PENDING
Subject: Your city is showing up Sunday
Toyota Center is nearly sold out for Sunday's Rockets game and Houston doesn't do anything halfway. This is what it's like when the whole city locks in. Get your seats.
X / TWITTER
APPROVED
Sengun is doing things that shouldn't be possible and Houston is locked in. Toyota Center Sunday. 97% sold. #HoustonRockets
TIKTOK
PENDING
POV: you're watching Alperen Sengun in person and the whole arena loses their mind Toyota Center Sunday. Last tickets at link. #Rockets #Houston
Pilot Mode
Toyota Center · Auto-Publish Active
Suggest
Fillo drafts, you approve before anything posts
Auto-Draft
Drafts created and saved automatically, awaiting your review
Auto-Publish ✓
Fillo posts automatically when FOMO score crosses 75
Publishing to: Instagram · Email list · X/Twitter · When FOMO ≥ 75 · Last published 4 min ago
Activity Log
Published to Instagram
Rockets urgency draft · 4 min ago · FOMO: 87
Email sent to 12,400 subscribers
Subject: Your city is showing up Sunday · 2h ago
Scan triggered by FOMO spike
Score jumped 61 → 87 · 3h ago · 15 new signals
Ticket Revenue
+23%
vs last 30 days
Email Open Rate
41%
Industry avg: 22%
Instagram Reach
184K
Last 30 days
Content Published
47
This month
Revenue Impact
Instagram
$61K
Email
$48K
X / Twitter
$28K
TikTok
$18K
Best Performing Content
"Houston doesn't do anything halfway"
184K reach · 3.2% CTR · $61K attributed
"Sengun is doing things that shouldn't be possible"
92K reach · 4.1% CTR · $28K attributed
Spotlight Analysis · Enterprise
Deep-focus campaign for one specific event
Spotlight puts all of Fillo's intelligence on one event or product. This is a full campaign — not just content ideas.
Example · Rockets vs Lakers Mar 16
Theme
Last home game before road trip — create urgency around scarcity + home crowd energy
Campaign Window
72 hours pre-game · 3 Instagram posts · 2 emails · 1 TikTok
Instagram #1
"Houston is not playing around this Sunday. Toyota Center is 97% gone — if you're in you know."
Email
Subject: "The energy in this building Sunday is going to be different"
Ask Fillo
Toyota Center AI Strategist · Pro + Enterprise
TC
What should I post this weekend for the Rockets game?
F
With your FOMO score at 87 and 97% sell-through, you're in peak urgency territory. I'd lead with scarcity on Instagram tonight — "Last tickets. Houston you know what this means." Follow with a behind-the-scenes story tomorrow. Email Thursday morning with Sengun's recent stats as the hook. Don't oversell — the data does the work.
Audit Log
Every action Fillo has taken for Toyota Center
Published to Instagram
Rockets urgency draft · FOMO Score 87
4 MIN AGO · AUTO-PILOT
Scan complete · 15 signals
Reddit: 15, Twitter: 0 · Score jumped 61 → 87
3H AGO · AUTO-SCAN
6 AI drafts generated
Instagram, Email, X, TikTok · Based on Rockets vs Lakers urgency
3H AGO · FILLO AI
Email sent to 12,400 subscribers
Subject: Your city is showing up Sunday · 41% open rate
5H AGO · AUTO-PILOT
Intelligence profile updated
DeepPull complete · 15 signals · Venue: Toyota Center
6H AGO · DEEP PULL
CapCut Studio
Enterprise
SeedAnce 2.0 · AI video from Toyota Center's live intelligence
Video Type
Choose your content angle then generate the full package
Toyota Center · FOMO Score 87 · Houston, TX
Intelligence Profile
247
things Fillo
has learned
has learned
Profile strength: Deep — 82% to Expert
184
Scans
489
Approved
Deep
Profile
What Fillo Has Learned
Peak windows are Friday home games — Beale Street cross-signal reliable
Ja Morant search activity precedes ticket demand by 36–48 hours
Instagram drives most ticket link clicks — best channel for scarcity content
Email converts highest on Wednesday and Friday mornings
End-of-season language outperforms game-specific copy by 2.4×
Learning Breakdown
Audience timing89
Content performance74
Platform signals52
Ticket demand signals32
AI Briefing
Toyota Center's intelligence profile shows Friday evening events consistently outperform mid-week by 34% on the FOMO Score. Audiences are most active on social between 5–9 PM, with a secondary peak at 11 AM.
The venue's strongest content hook remains the fan experience angle — authentic crowd moments outperform promotional content 2.4× across Instagram and X.
Upcoming Events
Fillo sends a pre-event intelligence brief 7 days, 3 days, and day-of each event
Rockets vs. Lakers
Tomorrow
Tue, Apr 7 · NBA · 19,000 capacity
✓ 7 days out
✓ 3 days out
Day of — pending
Beyoncé World Tour
6 days away
Sat, Apr 12 · Concert · 19,000 capacity
✓ 7 days out
3 days out
Day of
UFC 315 Watch Party
18 days away
Thu, Apr 24 · Special Event · 10,000 capacity
7 days out
3 days out
Day of
Brand Optimization System
Consistency is a competitive advantage.
In an AI-driven world, brands are selected — not ranked. Fillo makes sure your venue is described the same way across every team, channel, platform, and AI system.
82
Signal Score
71
AI Alignment
↑ +4 this week
68
Fan Trust
85
Channel Align
AI Visibility Monitor Live Data
Real queries to Claude, ChatGPT, and Perplexity — scored against Brand Brief weekly
"Toyota Center is a large multi-purpose arena in Houston, Texas, primarily known as the home of the Houston Rockets. The venue hosts NBA games, concerts, and major events downtown."
Biggest Gap
AI describes the venue generically. Missing: the Houston fan culture angle, the world-class entertainment positioning, and the specific proof points that separate Toyota Center from any other arena.
Fan Language vs. Brand Language
Reddit · X · YouTube · TikTok · Instagram · Eventbrite
Fans say — untapped opportunity
H-Town
The Rocket
ShowTime
electric
Brand says — potential disconnect
world-class
premier experience
Content DNA
Hook with local pride → Drop one specific fact (score, ticket price, or date) → Scarcity signal → Houston CTA. Works on every platform. Repeatable every time.
Signature Words
Houston
tonight
H-Town
sold out
last chance
Brand → Demand Correlation
Your Brand Signal Score has risen from 61 → 82 over 8 weeks. Your FOMO Score over the same window went from 71 → 87. The line is moving together.
Week 1 — BSS 61FOMO 71
Week 4 — BSS 74FOMO 79
Week 8 — BSS 82FOMO 87
Market Standing
#2
of 18 venues
in Houston
in Houston
Houston city average: 64 · Your score: 87 · Top: 91
89th
Percentile
+23
vs City Avg
+8
vs Last Week
Houston Leaderboard
Your name is visible · competitors anonymized
#1
Venue A
91
#2
Toyota Center (you)
87
#3
Venue B
71
#4
Venue C
67
#5
Venue D
58
Market Snapshot
Houston city average64
Top venue score91
Your score87
Venues tracked18
What This Means
You are 23 points above the Houston venue average and in the 89th percentile. The gap to #1 is 4 points — achievable with one strong content push this week. Your score is trending up +8 points week over week.
Governance Dashboard
Everything Fillo published this week — read-only view for directors and VPs
14
Published
3
Awaiting Review
1
Rejected
28
Scans Run
Published This Week
InstagramMon Apr 7 · 6:14 PM✓ Live
Houston shows up. Rockets vs Nuggets tonight — court level seats still available. FOMO Score hit 91 this evening. Tap the link. #Rockets #LetsGoRockets
EmailWed Apr 9 · 9:00 AM✓ Sent
Subject: The last Rockets playoff push game you can afford — seats from $48
XThu Apr 10 · 7:00 PM✓ Live
Halftime. Rockets up 11. FOMO Score: 87. Upper deck still open. Toyota Center filling up. #Houston
Content Attribution
Every published post mapped to the FOMO Score change that followed · last 30 days
+8
Avg FOMO Delta
47
Posts Analyzed
12
High Impact
Best Platform
Instagram
+12
X / Twitter
+9
Email
+6
Your content is working. Posts drive an average +8 point FOMO Score increase within 4 hours of publishing. Instagram is your highest-impact channel — urgency posts on Friday evenings consistently spike demand the most.
Settings & Integrations
Toyota Center · Enterprise Plan · Each department connects their tools. Fillo reads and learns from all of them.
Social Media
Read-only — Fillo reviews posts, reads engagement, correlates against demand signals. Your team keeps posting natively.
Instagram
Posts, engagement, story performance — feeds Brand Signal Score
X (Twitter)
Tweet performance and mention tracking — feeds FOMO Score
TikTok
Video reach — identifies which content formats drive demand
Facebook
Page insights and event RSVPs — audience intelligence
YouTube
Video views — identifies which content drives pre-game interest
LinkedIn
Brand reach and B2B audience — partnerships and sponsorship outreach
Ticketing
Reads ticket velocity, sold percentages, and attendance — feeds Demand Capture Rate on the scorecard
Ticketmaster
Event listings, on-sale data, real-time ticket velocity
AXS
Ticket sales, fan attendance, seat map analytics
SeatGeek
Secondary market pricing and demand signals
Eventbrite
Event registrations, attendee data, ticket sales
DICE
Ticket sales and fan engagement data
Manual Entry
Last event — tickets sold
16,847
Capacity
18,055
CRM & Fan Data
Reads fan contact lists, email performance, return visit history — feeds Lifecycle Value Index
HubSpot
Fan contacts, email campaigns, lifecycle stage tracking
Salesforce
Full CRM — contacts, opportunities, fan history
Mailchimp
Email list, open rates, campaign performance
Klaviyo
Fan email flows, segments, behavioural triggers
Partnerships
Log active sponsors. Fillo tracks how their associated content performs and generates monthly partner reports.
Toyota
TrackingNaming rights partner · $4.2M deal · 28 content mentions this month
Budweiser
TrackingBeverage partner · Keywords: Bud, Budweiser · 14 mentions this month
Salesforce (Partnerships CRM)
Not connectedConnect to sync partner contracts and deal values automatically
Website & Analytics
Correlates website traffic against FOMO spikes to show which signals drive real intent
Google Analytics 4
Website sessions, event page traffic, conversion tracking
Google Search Console
Organic search impressions and keyword rankings
Squarespace
CMS content sync — web presence monitoring
WordPress
CMS content sync — blog and event page tracking
Webflow
CMS and landing page performance
Venue Operations
Manual inputs for data with no API yet. Fillo uses these numbers the same way it uses API data.
Last event attendance
16,847
Venue capacity
18,055
Events this month
12
Avg ticket price
$78
✓ Operations data last updated 2 days ago — all scores current
Brand Visibility
Web Presence Monitor
Fillo crawls your website and Instagram bio every Monday and compares the language against your Brand Brief word for word.
Overall Alignment
Website + Instagram bio vs Brand Brief
Website 88
Instagram Bio 84
Most Important Fix
Add "Houston's loudest arena" to your Instagram bio — it appears in 34 top fan comments but is missing from all your web properties.
Mismatches Found
2 issues this week
mediuminstagram bio
Add "Houston's loudest arena" — 34 fan comments use this phrase but it's missing from your bio.
mediumwebsite
Homepage missing "electric atmosphere" — in 28 fan comments and approved phrases but not on homepage.
Fan Acquisition
First Timer Club
Deployed on Toyota Center's website. Fans register, tell Fillo what they want, and receive a personalised welcome with a promo code. Every entry is stored and studied.
Registered
47
First-timers
Attended
31
66% show-up rate
Returned
12
39% return rate
Pending
3
Awaiting approval
Preference Breakdown
What 47 fans told you they want
Community & Atmosphere19 fans
Surprises & Gifts14 fans
Food & Drinks11 fans
Value & Deals8 fans
Special Access6 fans
Fillo Suggestions
Based on what 47 fans asked for
Parking Pass Upgrade
Complimentary garage parking — pre-loaded to ticket
11 of 47 fans mentioned parking
First-Timer Section with Greeter
Reserved rows with a host who walks fans through the venue
19 fans selected Community
Fan Dreams
What fans wrote in their own words
"I've never been to an arena and honestly don't know where to go — I just don't want to feel lost."
Marcus T. · 2 days ago
"Taking my daughter for the first time. She loves the Rockets and I want it to be something she remembers forever."
Jade W. · 4 days ago
"I want to try the best food in the building without spending a fortune."
Devon R. · 1 week ago
"Celebrating my birthday — something unexpected would make it perfect."
Priya M. · 1 week ago